On dealmaking
A good sales call is not the same thing as a good deal.
- The call can go well.
- The product can make sense.
- The buyer can nod along.
But after the meeting, someone has to carry the case inside the company.
- Why this?
- Why now?
- Why is it worth the money, time, and risk?
- Why should the business move?
That is where a lot of good products lose.
Why dealmaking
A deal is more than a transaction.
You're asking your buyer to trade money, time, reputation, risk, and political capital for the promise of a better future. If it doesn't work, they may lose some — or all — of those things.
A better deal gives the buyer a clearer story, a stronger business case, a safer path, and a real reason to act.
That is the work I care about.
What I'm building
Buyable.
I'm building Buyable to help B2B software companies turn promising opportunities into buying cases their customers can actually carry.
That usually means making the deal easier to —
Understand
What is broken, who cares, and why now?
Defend
What value is at stake, what proof exists, and why is it worth the risk?
Buy
What is the next step, who needs to be involved, and how does the decision move forward?
Cleaner deals fit all three.
Who this is for
Better deals build better lives.
I care about this work because business is not abstract.
- Deals shape companies.
- Companies shape teams.
- Teams shape families.
Better deals should build better companies.
Better companies should build better lives.
Start here
- Connect
LinkedIn
Shorter notes, current thinking, and the easiest place to connect.
Connect on LinkedIn - Essays
Field Notes
Longer writing on better deals, founder-led revenue, buyer trust, and the parts of business that are easy to measure but hard to tell the truth about.
Read on Substack - Case study
Buyable case study
An anonymized example: the offer, the buyer, the trust ladder, and the path to revenue.
View the case study
Want to talk? Reach out on LinkedIn.