Hey, I'm Carson
I'm a little obsessed with making better deals — in business, and in life.
I help B2B software founders build bigger, cleaner enterprise deals, and write about the strategy, story, trust, pressure, and human judgment behind them.
Every week, you ask your customers to trade something — time, peace, attention, leverage — for something else. Most people trade badly.
1-minute reads on creating and advancing your biggest deals of the year.
A deal is a trade.
A buyer trades money, time, reputation, and risk for a promise of a better future. That's why good products still lose: the product creates interest, but without a deal there's no movement.
A stronger deal gives the buyer a clearer story, a stronger business case, a safer path, and a reason to act now.
Better deals build better companies.
We run time-bounded revenue sprints for growth-stage B2B software: $10M pipeline in 60 days, $10M revenue in 6 months. Your offer, your trust ladder, your warm network — sharpened, then worked.
- Who
- Growth-stage B2B software founders
- Shape
- Time-bounded revenue sprint
- Goal
- $10M pipeline in 60 days · $10M revenue in 6 months
The whole point is the people.
Claire. The three munchkins. A long run before the house wakes up. A faith that keeps pulling me back to what's true.
Better deals should build better companies. Better companies should build better lives — not just bigger calendars.
Start here
Short essays on why good products lose deals, how founders build stronger stories, and what it costs when the work stops making room for the life.
- Intro
If you're new here…
The longer story of how I got here.
Read on Substack - Dealmaking
Great products create interest. Great deals create movement.
How bigger B2B deals actually get made.
Read on Substack - Case study
Free case study: how we generated…
A recent revenue sprint, start to finish.
Read on Substack
And if you run a B2B software company and one or two enterprise deals could change the year, these articles can help you get there —
1-minute reads on creating and advancing your biggest deals of the year.
